Eco-Friendly
All-Natural Advertising
When it comes to sustainable incentives, the first detail you’ll want to focus on is the material used to create them. Look for promos made from recycled ingredients, such as folders made from recycled cork or pens made from recycled wood. With every purchase you make, you’ll bring new life to recycled materials that would otherwise end up in our landfills. Cotton promos such as T-shirts, aprons and other wearables are perfect for the eco-conscious too, as these products are easy to recycle. Plus, your customers will want to wear them, which means less trash and more terrific branding.
Reap the Rewards of Reusability
Along with promos made from sustainable materials, you can further promote an eco-friendly lifestyle with reusable items, such as bags and water bottles. Give all of your customers a free reusable tote bag emblazoned with your brand for them to use on all their errands. This will get your name out around town and reduce our planet’s consumption of single-use plastic bags. Or, give away plastic or stainless-steel water bottles at your next event. These reusable promos drastically reduce the waste left behind by plastic bottles, making it easy to rep your eco-friendly initiatives while also providing your customers with products they’ll use over and over.
Eco-Friendly Fundraisers
Want to spread the word about your environmental cause, but aren’t sure where to start? Look for giveaways with a large enough imprint space to fill with educational information about your company and cause. Hand out notebooks made from recycled cardboard and add an insert in the front with fast facts about your company or the benefits of recycling. Give away magnets with your company’s contact information along with a brief description of your eco-friendly goals. Even if the promos themselves aren’t traditional eco-friendly choices, they can still be just as effective in promoting a sustainable message that’s good for the earth.
Employee Incentive Programs
New Employee Gifts
Make new members of your staff feel welcome right off the bat with branded gifts and incentives. Promotional desk and office supplies make a great choice, giving new employees everything they need to start strong at their new job. Create a bundle of branded goodies by putting together notebooks, pens, planners and USB drives and leaving them on your staff member’s desk before they arrive. A “Welcome” balloon tied to their desk chair is sure to put a smile on their face too!
Anniversary Gifts
Thank employees for their years of service by surprising them with anniversary gifts. You’ll want to spend a little more on upscale incentives for these promos to make your staff feel as appreciated as you want them to feel. Personalized plaques are great for commemorating a milestone. Or, try high-end paper weights, watches or drinkware. Logoed outerwear is always a top contender as well, and is great for keeping in the office for chilly mornings.
Award Programs
There are many opportunities to celebrate your employees’ hard work throughout the year. For instance, announce a sales contest for your account representatives and reward the employee with the highest revenue contribution with branded apparel or a wine gift basket. Celebrate top performers with personalized trophies and a President’s Award at the end of the year or quarter. It’s Ok to spend a little extra here, as your order quantities will be lower than company-wide promos.
Retirement Gifts
Show your appreciation for employees who have built their career with your company when it’s time for them to retire. For these staff members, invest in upscale collectibles that they can proudly display at home to remember their time working with you. Surprise them with high-end engraved crystal items, or a luxury engraved pen set for their home office. Don’t forget a plaque engraved with their years of service, too.
Trade Shows
Generate Event Excitement
Create buzz about your booth a few months out by sending future attendees products they can use before the big day. Most trade shows will provide you with a list of attendees leading up to the event: Narrow your focus to your top 500 prospects to target with mailed promos. Branded bags and lanyards are popular picks, but don’t underestimate the power of a personalized postcard. Include contact information so prospects can set up a time to meet with you one-on-one when event day finally arrives.
Get Smart With Your Giveaways
Once the trade show is in full swing, entice attendees to stop by your booth by providing branded products they’ll need right then and there. Bottled water is a guaranteed crowd pleaser, considering all the walking attendees have to do along expansive trade show floors. Or, hand out writing instruments like pens, highlighters and notepads so they can jot down info during keynotes and presentations, all with your branding front and center.
Boost Traffic to Your Booth
There are tons of booths to see at trade shows, so make sure yours stands out. Invest in branded displays and signage to mark off your area and attract attention. You can also steal the show by passing out popular promos. Everyone loves a free shirt, so be sure to stock up on branded tees and tanks. Guests will also be fighting to get face time with you when you coax them over with useful items like sports bottles or thermoses.
Don’t Forget to Follow Up
Now that you’ve got new leads on your marketing list, let them know how much you enjoyed meeting with them. After the event, send them a personalized picture frame they can use to display special memories from the show. Or surprise them with a branded bookmark and say you’d love to pick up where you left off and talk more about how you can help them with their business!